Profile
Over the past 15+ years, I've led design organizations through periods of hyper-growth, building products for both early-stage startups and Fortune 500 companies. Operating at the intersection of design, business, and technology, I focus on transforming complex ideas into simple, delightful, and scalable user experiences. My work spans the full product lifecycle—concept to launch, end-to-end journey mapping, and workflow simplification. Most recently, I've focused on integrating emerging technologies, humanizing AI so it reduces friction and delivers measurable productivity gains.
As a leader, I bring together cross-functional teams spanning engineering, analytics, behavioral science, content and product, aligning them around a unified vision. By building a culture rooted in trust and psychological safety, I create environments where people feel secure enough to do their best work — and help organizations look beyond standard metrics to deliver stronger business outcomes.
Experience
Senior Manager / Senior Principal
Jun 2017 — Mar 2026Dell Technologies · Bangalore
Experience Design Group / Digital Commerce Experience
- Built and led the product design team spanning consumer (dell.com), B2B digital commerce, procurement ERP and enterprise apps.
- Led a multi-year e-commerce modernization program that unified fragmented brand portals and elevated the global consumer experience on dell.com.
- Modernized complex B2B procurement integration tools, drastically reducing customer onboarding times and accelerating order processing.
- Shaped the long-term design and experiential strategy for the future state of Dell's B2B channel (Dell Premier).
- Championed an analytics- and research-driven design practice to consistently deliver human-centric product outcomes.
- Managed design operations for the Asia Pacific Japan (APJ) team, optimizing collaboration with third-party agencies and sourcing partners.
UX Design Consultant
Feb 2015 — Jun 2017Various Product Companies & Startups · Bangalore
- Partnered with early-stage startups and established product companies to translate loose concepts into pixel-perfect, highly usable digital products.
Senior Consultant, UX
Mar 2011 — Feb 2015Mindtree Ltd · Bangalore
- Served as UX Architect for premier enterprise clients, specializing in mobile and tablet applications across diverse industry verticals.
- Conducted expert heuristic evaluations and UX reviews to identify friction points and optimize application workflows.
- Partnered with the mobile pre-sales team, leveraging design prototypes to win new business and showcase technical UX capabilities.
Sr. Human Factors Engineer
Aug 2008 — Feb 2011Kyocera Wireless Ltd · Bangalore
- Designed native mobile UI for core device features including Calling, Contacts, Bluetooth and Voice Recognition.
- Embedded usability and accessibility standards early into the engineering cycle to enhance the end-user experience.
- Collaborated closely with product management and engineering to translate feature requirements into interactive mock-ups and prototypes.
Web Analyst
Sep 2006 — Aug 2008Dell International Services · Bangalore
- Analyzed user behavior patterns and web-traffic metrics on global digital properties to identify optimization opportunities and design interventions.
- Partnered with product and engineering teams to transform data insights into tangible UI improvements that boosted conversion rates.
Process Engineer
Jul 2005 — Aug 2006Stratify Software (an Autonomy company) · Bangalore
- Worked on the backend infrastructure to process, classify and systematically clean unstructured data for frontend presentation.
- Troubleshot complex customer-facing backend and UI integration issues.
Education
MSc, Human-Computer Interaction
University of Bath · Sep 2012 — Oct 2013 · Bath, UK
Postgraduate research degree in HCI — fundamentals and advanced HCI principles.
BE, Computer Science
Visvesvaraya Technological University · 1999 — 2004 · Karnataka
Computer Engineering, programming and databases.